Dental, 3 chairs, outer Melbourne
From 40 to 96 new patients a month
The challenge A well-established practice with a strong local reputation but a website that hadn't been touched in years, slow to load, no service-specific pages, and an online booking form that frequently failed on mobile. New patient enquiries were almost entirely reliant on existing patient referrals.
What we did We rebuilt core technical foundations, added dedicated pages for general dentistry, cosmetic dentistry and implants, and replaced the broken booking form with a streamlined, mobile-first flow. Local SEO and Google Business Profile optimisation ran alongside this over the following months.
The result New patient enquiries increased significantly over five months, with a meaningful shift toward higher-value implant and cosmetic cases specifically, not just general check-ups.
+140% new patient enquiries
Physiotherapy, 2 clinics, Brisbane
Cut cost per booked patient by more than half
The challenge An existing Google Ads account was running broad match keywords with no negative keyword list, sending all traffic to the clinic's homepage, and had no call tracking installed, meaning nobody could say with confidence which campaigns were actually producing booked patients.
What we did We restructured the account into service and condition-specific campaigns, built dedicated landing pages for the highest-intent searches, installed call tracking, and cut spend on keywords that were producing clicks but no bookings.
The result Cost per booked patient fell substantially within the first full reporting cycle, with the same or lower total ad spend producing a comparable or greater number of actual bookings.
−58% cost per booking
Medical centre, Perth metro
Filled two new GPs' books inside a quarter
The challenge A growing medical centre had brought on two additional GPs but had no way for prospective patients to find or choose a specific practitioner online, all enquiries funnelled through a general phone line, with reception manually checking availability.
What we did We built individual practitioner profile pages with visible availability, strengthened local SEO specifically targeting "new to area" and "accepting new patients" search terms, and streamlined the same-day booking flow.
The result Both new GPs reached a fully booked schedule within the quarter, with patients able to self-select and book directly rather than relying on reception to manually match availability.
11 wks to fully booked
Podiatry, single practice, regional NSW
Built a genuine direct-access patient stream
The challenge The practice derived the large majority of its patient volume from GP referrals for chronic disease management care plans, with almost no direct-access patients, largely because most prospective patients in the area didn't realise podiatry could be booked without a referral.
What we did We built direct-access awareness content explicitly addressing this gap, added condition-specific pages for foot pain, nail conditions and sports injuries, and optimised local SEO and Google Business Profile for direct "podiatrist near me" searches.
The result A meaningful new stream of direct-access bookings developed over several months, operating independently of and without disrupting the practice's existing GP referral relationships.
New channel direct-access bookings
These scenarios are illustrative examples for explanatory purposes, built from the kind of
engagements and outcomes this approach typically produces. They are not claims about any
specific, named client. Verified, client-consented case studies will replace these as they
become available for publication.
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