Dental, 3 chairs, outer Melbourne
From 40 to 96 new patients a month
Rebuilt the enquiry-to-booking path and local search presence over 5 months.
+140% new patient enquiries
Digital growth & patient acquisition for healthcare practices
Turn more searches into booked patients.
We build the full patient acquisition system: search visibility, Google Ads, AI search, conversion-ready landing pages and lead follow-up. Then we show you exactly how many enquiries, calls and bookings it produces.
- Dental
- Medical centres & GPs
- Physiotherapy
- Podiatry
- Chiropractic
- Psychology
Built specifically for practices that live and die by their appointment book,
13 Healthcare niches served
9 Medical Marketing services
2 Local offices, Melbourne & Sydney
Sound familiar?
Growth that depends on luck isn't a growth plan.
Most practices we meet aren't short on patients who need care, they're short on a system that reliably turns interest into a booked, attended appointment.
Referrals are unpredictable
Word of mouth built the practice, but it doesn't scale on command, some months are full, others are quiet, and there's no lever to pull.
The website doesn't rank or convert
It looks fine, but it was built by a generic web agency that has never had to fill an appointment book, so it gets traffic, or gets bookings, but rarely both.
Reception is doing marketing's job
Enquiries land in an inbox and sit there. Without fast, structured follow-up, a large share of enquiries never become a booked appointment.
No visibility into what actually works
Money goes out on ads, SEO, or an agency retainer, but no one can say which channel actually put a patient in the chair.
What we build
Not an SEO package. A patient acquisition system.
Every service below is a component of one system, getting the right patient to search, to click, to book. We don't sell tactics in isolation.
Medical SEO
Most SEO agencies apply the same playbook to a healthcare practice as they would to a plumber or…
Medical Google Ads
Paid search can put your practice in front of a patient the moment they're searching, but only i…
Google Business Profile
A large share of patient searches happen with local intent, "dentist near me", "physio in [subur…
Medical Website Design
A healthcare website is frequently the deciding factor between a patient booking with your pract…
Medical AEO
Medical AEO (Answer Engine Optimisation) is the practice of structuring website content so that …
Medical GEO
Medical GEO (Generative Engine Optimisation) is about visibility inside generative AI tools like…
Healthcare Content Marketing
Healthcare content marketing is the foundation everything else in Medical Marketing sits on top …
Conversion Optimisation
It's common for a healthcare practice to increase website traffic through SEO or ads and see alm…
Reputation Management
Reviews are one of the strongest trust signals a prospective patient looks at before booking, an…
Patient Acquisition
A patient calls at 8:30pm and nobody answers. Without a system, that enquiry simply disappears, …
Social Media Management
By the time a prospective patient searches for your practice by name, many will check your Insta…
The patient acquisition system
One system, six links, we own every one of them.
Most agencies only touch step two. When a link breaks anywhere in this chain, patients fall out of it, so we build and monitor the whole thing, not just search rankings.
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Google search
A patient searches for a service or "near me".
-
SEO / Ads / Maps
Your practice shows up, whether that's organic search, a paid ad, or the map pack.
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Landing page
A page built for that exact search converts the click.
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Call, form or booking
The enquiry is captured, however they prefer to reach you.
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Lead follow-up
Fast response, including after hours, before they call a competitor.
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New patient
The enquiry becomes a booked, attended appointment.
Who we work with
Built for how each practice type actually books patients.
The patient journey for a dental implant case looks nothing like a physio direct-access booking or a first psychology enquiry. We build the funnel, and the compliance approach, to match.
Dental Marketing
Dental is one of the most competitive local healthcare categories in Australian search: ge…
Medical Centre Marketing
Medical centres face a marketing problem most single-practitioner clinics don't, attractin…
GP Marketing
General practice marketing has a specific challenge: demand for GPs across much of Austral…
Physiotherapy Marketing
Physiotherapy sits in an interesting position, a meaningful share of patients book directl…
Podiatry Marketing
Podiatry often relies heavily on GP referrals, particularly for chronic disease management…
Chiropractic Marketing
Chiropractic marketing carries a specific compliance dimension, AHPRA advertising guidance…
Psychology Marketing
Reaching out to a psychologist is frequently a more emotionally difficult step than bookin…
Allied Health Marketing
Speech pathology, dietetics, exercise physiology, audiology, occupational therapy and reme…
Currently focused on dental, physiotherapy, medical centres/GPs and podiatry, expanding deliberately, not all at once.
Why practices choose us over an SEO agency
"Rankings improved" isn't an answer. This is.
Most agencies report on traffic and rankings. We report on what a $3k to $7k monthly retainer is actually supposed to buy: enquiries, calls, booked appointments, and the revenue attached to them.
"We generated 87 new patient enquiries, 52 calls and 34 booked appointments."
Illustrative dashboard figures, your reporting reflects your practice's real numbers from month one.
Patient Growth Dashboard
Marketing spend $4,200
Website visitors 3,180
Leads 214
Calls 141
Bookings 87
New patients 69
Revenue $96,400
Results
What "more patients" looks like in practice.
Illustrative outcomes from engagements of this type, swap in your own case studies and metrics once live.
Physiotherapy, 2 clinics, Brisbane
Cut cost per booked patient by more than half
Replaced broad-match search spend with intent-led campaigns and faster lead response.
−58% cost per booking
Medical centre, Perth metro
Filled two new GPs' books inside a quarter
Local SEO and a same-day booking flow for new-to-area patients.
11 wks to fully booked
Example scenarios for illustration. Replace with verified, consented client results before publishing.
Pricing
Straightforward retainers. No lock-in contracts.
Every engagement starts with a free Patient Growth Audit, you'll know exactly what we're fixing before you commit to a plan. Google/Meta ad spend is billed separately, direct to the platform.
Patient Starter
$1,500 to $2,000 /mo
For a smaller practice getting the fundamentals right: local search, Google Business Profile and one or two priority services.
- Local SEO for 1 or 2 priority services
- Google Business Profile optimisation
- Conversion optimisation on key pages
- Monthly reporting
Most common
Patient Growth
$2,500 to $4,000 /mo
The main package, the full acquisition system running end to end, with paid search and attribution reporting.
- Everything in Starter
- SEO + Google Ads management
- Landing pages & conversion optimisation
- Reputation management
- AI search / GEO optimisation
- Monthly strategy session
Patient Growth Pro
$4,000 to $7,500+ /mo
For larger practices or multi-location groups needing coordinated growth, automation and a dedicated strategist.
- Everything in Growth, multi-location
- AI automation (missed-call & lead follow-up)
- CRM & lead tracking integration
- Dedicated account strategist
Questions
Before you book a call.
Do you work with practices outside the niches listed?
Our systems are built around dental, physiotherapy, podiatry, medical centres and general practice specifically. If you're a related allied health provider, get in touch, we'll tell you honestly whether it's a fit.
How long until we see more bookings?
Search and follow-up fixes typically show movement in the first 4 to 6 weeks. Compounding organic growth builds over 3 to 6 months. We'll give you a realistic timeline in the audit, not a sales estimate.
Is there a lock-in contract?
No. Engagements run month to month after an initial 90-day period, which is the minimum time needed to properly test and optimise a channel.
Do you handle AHPRA / advertising compliance for healthcare?
Yes, all campaign and website copy is written with AHPRA advertising guidelines and testimonial and review restrictions in mind before it goes live. We don't make guaranteed-results claims or incentivise reviews.
Is ad spend included in the retainer?
No, our fee covers strategy, management and optimisation. Google and Meta ad spend is billed separately, direct to the platform, so you always see exactly what's going to media versus service.
What is the free Patient Growth Audit?
We review your Google visibility, website conversion path and booking flow, then score it against the areas that most affect new patient volume. You get the findings whether or not you engage us further.
What do you need from our practice to get started?
Access to your Google Business Profile, website, and current booking system. Most practices are fully onboarded within a week.
Get started
Get your free Patient Growth Audit.
Tell us about your practice and where bookings are falling short. We'll review your Google visibility and booking flow and reply within one business day, no obligation.
- No obligation, no hard sell
- Straight answer on realistic timelines
- Replies from a real strategist, not a bot