What our Google Ads management includes
Everything included, built as one system.
Search campaigns
High-intent keyword targeting for the specific services and conditions your practice treats.
Location campaigns
Geo-targeted campaigns for the suburbs and regions your practice actually draws patients from.
Service campaigns
Dedicated campaigns and landing pages for individual services such as implants, knee reconstruction rehab or skin checks, instead of one generic ad group for everything.
Call campaigns
Click-to-call ad formats optimised for mobile users who want to book by phone, not fill in a form.
Conversion tracking
Calls, form fills and booking-widget completions tracked back to the exact campaign and keyword that produced them.
Ad spend is billed separately, direct to Google, we don't mark it up. Our fee covers strategy, campaign build, ongoing optimisation and reporting, so there's no incentive for us to inflate your media budget to increase our margin.
Why generic Google Ads management underperforms in healthcare
A general ads agency will often bid on broad match keywords, send traffic to your homepage, and report on click-through rate. For a healthcare practice, that produces expensive, low-quality leads, people comparing prices for an unrelated service, or simply browsing. We build tightly matched keyword sets, dedicated landing pages per service, and negative keyword lists that filter out the searches that were never going to become patients, protecting your budget from day one.
Our approach
How we run this, month to month.
- 01
Structure
Campaigns are split by service and location, never lumped into one broad account.
- 02
Track
Call tracking numbers and conversion tags are installed before a single dollar of spend goes live.
- 03
Optimise
Weekly bid, keyword and ad copy adjustments based on which searches are actually converting.
- 04
Report
Monthly reporting shows cost per lead, cost per booking, and which campaigns to scale or cut.