Medical Marketing / Google Business Profile

Own the map pack for the searches that matter most.

A large share of patient searches happen with local intent, "dentist near me", "physio in [suburb]", and Google answers most of those with the map pack before it shows any organic results at all. If your Google Business Profile isn't fully optimised, categorised correctly and actively maintained, you're invisible for exactly the searches most likely to convert into a same-week booking.

What local SEO includes

Everything included, built as one system.

Profile optimisation

Complete, accurate categorisation, services, attributes and business information across your Google Business Profile.

Photo and content management

Regular photo updates and Google Posts that keep your profile active, which Google factors into local ranking.

Citation consistency

Your practice name, address and phone number kept identical across directories, since inconsistency actively damages local rankings.

Review integration

Review volume and recency feed directly into map pack ranking, so this connects tightly with our reputation management service.

Multi-location management

For practice groups, coordinated profile management across every location, avoiding duplicate or competing listings.

Local SEO compounds quickly once the fundamentals are right, a well-optimised, actively managed profile with a healthy review flow tends to hold its map pack position with far less ongoing effort than organic SEO rankings, making it one of the highest return-on-effort channels available to a single-location practice.

Why this matters more for healthcare than most industries

Patients rarely shop around extensively for a dentist or GP the way they might for a restaurant, they tend to choose from the first few credible-looking options and book quickly, especially when driven by discomfort or urgency. Being in the top three map pack results, with strong reviews and complete information, is often the single highest-leverage visibility asset a local practice can have.

Our approach

How we run this, month to month.

  1. 01

    Claim and verify

    We ensure your profile is fully claimed, verified and free of duplicate or conflicting listings.

  2. 02

    Optimise

    Every field, category and service on your profile is completed and kept current.

  3. 03

    Maintain

    Ongoing posts, photo updates and monitoring keep the profile active, a static profile tends to lose ranking over time.

  4. 04

    Report

    Monthly visibility and call-tracking data show exactly how map pack presence is converting into enquiries.

Questions

Questions about google business profile

How is this different from general SEO?

Local SEO focuses specifically on Google Maps and location-based search results, which run on a different set of ranking factors to standard organic search results, proximity, categories and reviews matter far more here.

We have multiple locations, can each one rank?

Yes, with a correctly structured, separate profile per location and location-specific content, but this needs careful setup to avoid the profiles competing with or cannibalising each other.

Do negative reviews affect our map ranking?

They can affect conversion more than ranking directly, but a healthy volume of recent, genuine reviews (positive and negative) generally outperforms a profile with very few reviews at all.

Ready to see where your bookings are leaking?

Get a free Patient Growth Audit, a clear, no-obligation look at your search visibility, website conversion path and booking flow.

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