Resources
Healthcare marketing has enough genuinely industry-specific detail, compliance rules, patient search behaviour, Google's trust standards for medical content, that it's worth documenting properly, rather than leaving practice owners to piece it together from generic marketing blogs that were never written with a regulated health service in mind.
A foundational look at how patient acquisition marketing differs from marketing any other type of local business, covering AHPRA advertising guidance, Google's stricter trust standards for medical content (YMYL), and the specific patient journey considerations that make a generic marketing playbook a poor fit for a healthcare practice.
Read the guide →Practical, healthcare-specific guidance on local SEO, service page structure, Google Business Profile optimisation and the technical fundamentals that most affect whether a practice appears for the searches that actually convert into bookings.
Read the guide →How to structure, budget and track a Google Ads account for a dental, medical or allied health practice, including call tracking, avoiding wasted broad-match spend, and separating high-value service campaigns from general enquiry campaigns.
Read the guide →An emerging and fast-changing area: how Google AI Overviews, ChatGPT and Gemini are starting to influence how patients find a practice, what generative engine optimisation (GEO) actually involves, and what's genuinely still uncertain.
Read the guide →Illustrative before-and-after breakdowns, the challenge, what we did, and the result, for dental, physiotherapy, medical centre and podiatry engagements, with enough detail to judge whether a similar approach would suit your practice.
Read the guide →A direct comparison of the two most common starting points for a healthcare marketing budget, costs, timelines and a decision framework for which to prioritise given your practice's specific situation.
Read the guide →An interactive tool to estimate the patient and revenue value of your current marketing based on your own website traffic, conversion rate and average patient value, with the full formula shown.
Read the guide →These guides are written from how we actually run engagements, not repurposed from generic marketing content, which means they'll be updated as our own approach changes, particularly around AI search, where the underlying platforms shift often enough that static advice goes stale quickly. If something here doesn't match what you're seeing for your specific practice, that's worth a conversation rather than assuming the guide is wrong or your situation is unusual, healthcare marketing has enough local and category-specific variation that general guidance always needs a sanity check against your actual numbers.
Ask us directly, we'll give you a straight, specific answer for your practice, not a generic reply.