Resources, Tool

Healthcare Marketing ROI Calculator

Enter your own numbers below to estimate the patient and revenue value your current marketing is producing. The formula is shown at the bottom, this is a planning tool using your inputs, not a guarantee or prediction of results.

Your numbers

Estimated monthly outcome

Enquiries ,
New patients ,
Estimated patient value generated ,
Return on marketing spend ,

This is a planning estimate based on the numbers you entered, not a forecast or guarantee. Real results depend on your specific market, competition and execution.

Methodology

How this is calculated

  1. Enquiries = Monthly visitors × conversion rate
  2. New patients = Enquiries × enquiry-to-patient rate
  3. Value generated = New patients × average patient value
  4. Return on spend = Value generated ÷ marketing spend

This calculator doesn't know your specific market, competition or historical performance , it simply applies your inputs to a transparent formula. For an estimate based on your actual current numbers and a realistic view of where they could improve, a free Patient Growth Audit will get you a specific, evidence-based answer rather than a generic calculator output.

Want a real audit instead of an estimate?

A free Patient Growth Audit looks at your actual visibility, website and booking flow, not just the numbers you type in.

Get your free Patient Growth Audit