What healthcare SEO includes
Everything included, built as one system.
Local SEO
Suburb and region-level optimisation so you appear for "near me" and location-specific searches, not just your practice name.
Service SEO
Dedicated, well-structured pages for services like dental implants, knee physiotherapy or skin checks, each built to rank and convert.
Technical SEO
Site speed, mobile usability, indexing and crawlability fixes that stop good content from being invisible to Google.
Healthcare content
Patient-facing content written to answer real questions, reviewed for accuracy and tone appropriate to a regulated health service.
Authority building
Legitimate, relevant links and citations that build trust signals Google uses to rank medical and health content.
We don't chase rankings for their own sake. Every page we build or improve is tied to a measurable outcome, enquiries, calls or bookings, and reported that way, not as a rankings screenshot. If a keyword ranks well but never produces an enquiry, it's not doing its job, and we treat it as a problem to solve rather than a result to celebrate.
Why healthcare SEO is different
Google treats health-related content under its Your Money or Your Life (YMYL) standards, which means accuracy, expertise and trustworthiness matter more here than in almost any other industry. A practice's website needs to clearly demonstrate who is providing the information, their qualifications, and that the content is safe and accurate, get this wrong and rankings suffer regardless of how much content you publish. We build every page with these standards in mind from the outset, rather than retrofitting compliance after the fact.
Our approach
How we run this, month to month.
- 01
Audit
We review your current visibility, technical health and content gaps against real patient search behaviour in your area.
- 02
Prioritise
We fix the highest-impact issues first, usually technical foundations and your most valuable service pages.
- 03
Build
New and improved pages go live on a steady schedule, each mapped to a specific service or location.
- 04
Track
Every page is tied to enquiry and booking tracking, so we know what's actually working, not just what's ranking.