What Medical GEO includes
Everything included, built as one system.
Entity-consistent information
Your practice name, services, location and credentials described consistently across your website and every external listing, generative systems weigh consistency heavily when assessing trust.
Structured entity data
Schema markup (Organization, ProfessionalService, Person) that explicitly describes who you are, what you offer, and who you serve in a machine-readable format.
Authoritative, citable content
Content written with the specificity and evidence generative systems favour when selecting a source to cite, rather than vague, generic marketing copy.
Cross-platform presence
Consistent, accurate information across the web (directories, professional listings, review platforms) that reinforces the same entity signals generative systems draw on.
Periodic testing
Direct testing of how your practice appears (or doesn't) when relevant questions are put to ChatGPT, Gemini and other generative tools.
GEO is closely related to AEO but distinct: AEO is largely about structuring content for extraction by search engines and featured-answer systems; GEO is about being recognised as a trustworthy entity that a generative AI model chooses to draw from and recommend in a synthesised, conversational answer. Both matter, and they reinforce each other, but they're optimised somewhat differently.
Why this is a genuine competitive advantage right now
Very few healthcare marketing agencies are actively working on GEO yet, which means practices investing in strong entity signals and consistent, structured information now are likely to establish a visibility advantage that becomes harder for competitors to close later, similar to how early movers on mobile-first design and local SEO built a lasting edge over slower competitors.
Our approach
How we run this, month to month.
- 01
Audit entity consistency
We check how your practice is described across your website and external listings, flagging inconsistencies that undermine trust signals.
- 02
Build structured entity data
Organization and ProfessionalService schema is implemented to explicitly describe your practice to machines, not just human readers.
- 03
Strengthen citable content
Key pages are made more specific and evidence-based, improving their odds of being selected as a source.
- 04
Test across platforms
We periodically test relevant patient questions across major generative AI tools and adjust based on results.