Medical Marketing / Reputation Management

Build genuine review volume, the compliant way.

Reviews are one of the strongest trust signals a prospective patient looks at before booking, and one of the strongest local ranking signals Google uses. But healthcare is a heavily trust-driven, regulated environment, and the shortcuts some industries use to generate reviews (incentives, review-gating, fake reviews) create real compliance risk for a health service. We build a genuine, compliant process for requesting feedback instead.

What reputation management includes

Everything included, built as one system.

Automated review requests

Timely, well-worded requests sent after a completed appointment, when the experience is still front of mind.

Feedback collection

A private feedback step before the public review request, so dissatisfied patients can raise concerns directly rather than only publicly.

Review monitoring

Ongoing tracking of new reviews across Google and other relevant platforms, so nothing goes unnoticed.

Response guidance

Templates and guidance for responding to both positive and negative reviews professionally and compliantly.

Reputation reporting

Monthly reporting on review volume, rating trends and response times.

We deliberately do not incentivise reviews, offering discounts or rewards in exchange for a review breaches Google's policies and creates genuine risk under Australian Consumer Law and AHPRA-adjacent guidance for regulated health services. Every process we build is designed to request genuine feedback, not manufacture it.

Why this matters more in healthcare than most industries

A negative or unaddressed review about a healthcare experience can carry more perceived weight than one about a retail purchase, because it touches on trust in someone's care. A considered, professional public response, rather than silence or an emotional reply, often does more to reassure a prospective patient than the negative review itself damages you.

Our approach

How we run this, month to month.

  1. 01

    Build the request flow

    We set up automated, appropriately timed review requests connected to your booking or practice management system.

  2. 02

    Add a feedback filter

    A private first step lets unhappy patients flag issues to you directly before any public review.

  3. 03

    Monitor continuously

    New reviews are tracked and flagged for response, especially anything negative or urgent.

  4. 04

    Report and refine

    We track review velocity and rating trends monthly and adjust the approach as needed.

Questions

Questions about reputation management

Is offering a discount for a review allowed?

No, this breaches Google's review policies and creates real compliance risk for a regulated health service. We never recommend or build incentivised review processes.

How do you handle negative reviews?

We provide response guidance and, where appropriate, drafted replies for your approval, professional, non-defensive, and compliant with patient privacy obligations, since responses can never confirm someone was actually a patient.

Can you get negative reviews removed?

Only Google can remove a review, and only if it breaches their policies (e.g. it's fake, or from a non-patient). We can help you flag genuinely policy-breaching reviews for removal, but we cannot remove legitimate reviews.

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