What social media management includes
Everything included, built as one system.
Content calendar & planning
A consistent monthly posting schedule mixing practice updates, patient education and team/practice culture content.
Patient education content
Clear, accurate posts answering common questions about your services, the kind of content that builds credibility, not just likes.
Compliant result and testimonial sharing
Where before-and-after or outcome content is appropriate, it's reviewed against AHPRA advertising guidance and consent requirements before it goes live.
Community management
Timely, professional responses to comments and messages, so an enquiry that arrives via social doesn't sit unanswered.
Platform strategy
Focused effort on the one or two platforms your actual patient base uses, rather than spreading thin across every network.
We don't chase vanity metrics like follower counts. Where social does drive a measurable enquiry or booking, it's tracked the same way as every other channel in your Patient Growth Dashboard, but we're upfront that its main job is usually reinforcing trust for people who found you elsewhere, not acting as a primary acquisition channel on its own.
Why social media needs a different approach in healthcare
A regulated health service faces real constraints a retail or hospitality business doesn't, restrictions on testimonials, before-and-after imagery, and any claims about treatment outcomes. Posting the same way a lifestyle brand would creates genuine compliance risk. We build a content approach that's engaging and human without stepping over the specific lines AHPRA sets for advertising a regulated health service.
Our approach
How we run this, month to month.
- 01
Audit and plan
We review existing profiles, competitor activity, and which platforms your actual patients use before planning content.
- 02
Build the content calendar
A realistic, sustainable posting schedule, consistency matters more than volume.
- 03
Review for compliance
Every post involving a patient, result or claim is checked against AHPRA guidance before publishing.
- 04
Monitor and respond
Comments and messages are monitored and responded to professionally, without long unanswered gaps.