Short answer
Improving your odds of being mentioned by ChatGPT involves keeping consistent, accurate information about your practice across your website and every external listing, implementing structured data that clearly describes your services and credentials, and building genuinely specific, evidence-based content rather than generic marketing copy. These changes take real, sustained effort rather than a single quick fix.
Consistency across the web matters more than you'd expect
Generative AI systems appear to weigh how consistently a business is described across different sources when assessing whether to trust and cite it. If your practice name, address, services and credentials are described differently on your website, your Google Business Profile, and various directories, that inconsistency likely works against you. Auditing and correcting this across your main listings is one of the more straightforward, high-leverage steps available.
Structured data gives these systems something concrete to work with
Schema markup, particularly Organization and ProfessionalService schema, explicitly describes who you are, what you offer, and who you serve in a machine-readable format, rather than requiring an AI system to infer this from unstructured page text. This doesn't guarantee citation, but it removes ambiguity that could otherwise work against you.
Specific, evidence-based content outperforms generic copy
Content that clearly explains what a specific service actually involves, who it suits, and what to expect tends to be more useful to extract and cite than vague, promotional language. If your website says little more than "quality care you can trust," there's genuinely little for a generative system to draw from. Detailed, accurate service pages give it something concrete to work with.
Be realistic about what this can and cannot achieve
No agency, including ours, can guarantee a specific mention or recommendation, because these systems are controlled entirely by their respective companies and the underlying models change. What's realistic is a meaningfully improved likelihood over time, verified through periodic testing of relevant questions, rather than a one-off fix you can consider permanently solved.
Do not neglect your existing digital footprint while chasing this
It is tempting to treat GEO as an entirely new, separate project, but the practices most likely to be recommended by generative AI tools are usually the ones that already have strong, consistent SEO fundamentals: a fast, well-structured website, an accurate and complete Google Business Profile, and a genuine review history. GEO-specific work, structured data and consistency auditing, adds to this foundation; it does not substitute for a practice that is otherwise thin on genuine, accurate, well-organised information about itself.
The risk of trying to game this system directly
Some attempts to influence AI recommendations involve tactics that resemble old-style SEO manipulation: stuffing pages with keyword-heavy claims of being the best or most recommended provider, or fabricating structured data that does not reflect reality. These approaches carry real risk, since generative systems are specifically designed to be resistant to this kind of manipulation, and content that reads as inauthentic or exaggerated is more likely to be discounted as untrustworthy than genuinely accurate, modestly written information about what your practice actually does.